“You don't love someone for their looks, or their clothes, or for their fancy car, but because they sing a song only you can hear.”-Anonymous Every individual has an identity that differentiates him or her from the rest of the world. The way a person thinks, feels and reacts to a certain situation gives the person his/her identity. It is a person’s individualism that attracts other individuals towards him/her and that is how we form a social bond. When we think of a modern woman, what is the first thing that comes to our mind? Is she the one who follows all the latest fashion? the one who is always well dressed, well updated about all...
The eternal bond between bohemianism and folk art is what has inspired most of our works and our collections. We believe both bohemianism and folk art are intertwined. And why? Because, bohemianism, like folk art, has a certain charm and earthiness to it. One could not exist without the idea of the other. Folk art is decorative art, art that might not be aesthetic to some, but is so to others. Its beauty can be perceived only by the non-traditionalists and the free-spirited. Folk art is distinct to a community yet universal in the sentiment it conveys. Folk art, like bohemianism, is unconventional and is not influenced by the mainstream or popular culture. It employs the artistic flavours...
Yes you are… if you are a free spirit, a liberated soul, the one who defies the conventional norms of society, the one who lives life in his or her own terms. Yes you are, if you are whimsical, artistic, vibrant, non-materialistic, and unpretentious. “But I don’t want comfort. I want God, I want poetry, I want real danger, I want freedom, I want goodness. I want sin.” – Aldous Huxley So, is bohemianism all about wearing a maxi dress, a flower crown, or a kaftan and carrying a brown boho fringed bag? No, it is not just that. Sure, these can make you look boho, but bohemianism is so much more. It is a...
