The eternal bond between bohemianism and folk art is what has inspired most of our works and our collections. We believe both bohemianism and folk art are intertwined. And why? Because, bohemianism, like folk art, has a certain charm and earthiness to it. One could not exist without the idea of the other. Folk art is decorative art, art that might not be aesthetic to some, but is so to others. Its beauty can be perceived only by the non-traditionalists and the free-spirited.
Folk art is distinct to a community yet universal in the sentiment it conveys. Folk art, like bohemianism, is unconventional and is not influenced by the mainstream or popular culture. It employs the artistic flavours of indigenous and untrained artisans.
The splash of colours and simple yet intricate patterns of folk art are equivalent to the bohemian way of life. There are no rules to either. There is no hierarchy. Both cater to the freedom of personal expression.
While folk art is representative of cultural identity, bohemianism represents a personalised identity, one that is exclusive of the prevalent sociocultural dynamic. And while we speak of folk art, yes, it’s the Indian folk art which is one of the richest and diverse in its own right. Be it Madhubani, Pothochitro, Nakshikantha (which has variants in Cheriyal scrolls and Kalamkari), Phad, Gond, or Tanjore, every style is distinctive of the culture of the artisans.
And yes all these art form is what gets us going. We want to talk about art, we want to create art and we want to spread art. Bohemianism is art and that’s what we believe. And we will be talking more about these art forms soon and bring to you all these art forms in every way possible, be it bags or apparels or jewelry.
Author: Ishita Chaudhuri